Calm, independent advice on how your business runs, using systems, automation, and AI only where they genuinely help.

Privacy and cookies

Last updated: 11 January 2026

Who we are

This website provides a free business health check questionnaire for SMEs. For the purposes of UK data protection law, the operator of this website is the data controller.

What data we collect

  • Questionnaire inputs: company name, website URL, sector, size band, and the answers you provide about processes and tools.
  • Optional location: region (if you choose to provide it).
  • Website scan snapshot: limited signals from your public homepage (for example, presence of contact links or forms and certain security headers).
  • Technical data: a hashed representation of your IP address, timestamps, and basic request metadata.
  • Report downloads: when you download a PDF report we log an event.
  • Admin access: administrator login credentials and session data.